Owen Fitzpatrick has spent the last twenty years studying and practising everything and anything to do with communication and influence, leadership and charisma

Charisma, the art of creating an impression of yourself in the mind of another person, is a skill you cannot afford not to learn in today’s competitive environment. Most of us never learn this skill for one reason ─ we were lied to. We have been told that charisma is impossible to attain and that it’s something we’re simply born with. The reality is quite different. This book is a guide to transforming how you impact the world and is a master class in the art of charisma.

You will learn how to:

• Build unstoppable self-confidence
• Overcome fear of failure, rejection and embarrassment
• Uncover the keys to powerful body language
• Discover how to read others effectively
• Acquire the art of powerful persuasion
• Develop the skills of the best public speakers

The book is split into four sections, the first section teaches ‘The Attitude of Charisma’. This tackles the ever-pressing issue of becoming more secure in yourself, a key step towards becoming more charismatic. The second section teaches ‘The Actions of Charisma’, showing how to put yourself across to others in the most desirable manner. In the third section, ‘The Art of Charisma’, you will learn four key skills: how to influence people, make people laugh, tell captivating stories, and speak with impact in public.

Finally you will learn ‘The Applications of Charisma’, where you gain the skills to apply these insights to a number of different areas including leadership, sales, interviews, flirting, relationships, parenting and lots more.

In whichever aspect of your life you’d like to make more of an impact ─ whether personal or professional ─ what you learn in this book will have a massive influence.

The Charismatic Edge is published by Gill Books on Friday 5 April, priced at €14.99.

For further information contact Teresa Daly, 01 500 9521, tdaly@gill.ie.