Elsa Jones’ Programme For Sugar Addicts Tackles Physical & Emotional Sugar Dependency

Elsa Jones is a nutritional therapist specialising in weight management. Most of her clients say they feel addicted to sugar, powerless over their cravings for it, viewing sugar addiction as their biggest obstacle to losing weight and keeping it off.

But it’s not just our waistlines that are affected. The not-so-sweet health effects to consuming too much sugar include dull skin and accelerated ageing, a heightened risk of developing diabetes and heart disease, inflammation in the body, suppressed immunity as well as decreased energy and vitality.

Elsa discovered that giving clients a targeted diet plan was simply not enough. Sugar addiction isn’t just physical, it’s emotional; the sugar rush picks us up when we feel we need it most, but the crash wreaks havoc on our health.

By adding Cognitive Behavioural Therapy (CBT) skills to her nutritional armoury, Elsa developed a programme to help people understand the thoughts and feelings that were influencing how they ate. In her new book, Goodbye Sugar: Hello Weight Loss, Great Skin, More Energy and Improved Mood, she combines a sugar-free nutritional plan and the psychological tools to beat sugar addiction – the missing ingredient lacking in other diet plans.

The book contains CBT exercises and techniques, which will retrain your brain to break bad habits, beat cravings and maintain motivation, while a 10 day kick-start eating plan and 30 sugar-free recipes will reset your taste buds, balance out your blood sugar and curb your sweet cravings.

It’s time to say Goodbye Sugar. For good.

Goodbye Sugar is published by Gill Books, priced at €16.99, and available in bookshops nationwide and on amazon.

For further information, please contact Emma Lynam, Publicity Executive 01 500 9506, elynam@gill.ie.