Emer McLysaght and Sarah Breen created the Facebook page Oh My God, What A Complete Aisling which lead to them writing the novel of the same name. They originally conceived of the Aisling character when they shared a flat together in Stoneybatter. Observing certain traits, characteristics and quirks of a very particular type of Irish girl they recognised and identified with, they set up the Facebook page to gather their comical observations and it has since become a phenomenon, taking on a life its own. Like Aisling, both are ‘from down the country’. Emer is a former Editor of The Daily Edge while Sarah is a Features Editor for The Gloss Magazine.