The GAA is often described as being awash with money, bringing in an average annual revenue of €47 million, but how it is raised and distributed is the subject of constant controversy.
On the one hand the organisation is lauded as unique in its voluntary ethos, an organisation dedicated to recycling any money it raises to spread the gospel of hurling and Gaelic football, handball, camogie and ladies’ football, a vast, selfless family of like-minded individuals all working together for the greater good of the Association as a whole.
But on the other hand it is lambasted as a rapacious empire of warring groups and factions, each trying their best to outdo the others in order to rake in some of the enormous amounts of cash rolling around the organisation, all gathered under a veil of ‘shamateurism’ and hypocrisy.
GAAconomics examines the tension between two realities: the GAA’s sports mission, which centres on participation in amateur sport, and the financial reality that goes along with generating huge amounts of money all over the country.
GAAconomics will be published by Gill Books on 20 September 2013, priced at €16.99.
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